The magic of Disney goes mobile

The Disney phone launched in 2006 and through 2006 and 2007 sold out in most coutries launched and shipped in the region of 250.000 units.

Late 2005, we pitched the D100 phone concept to Disney with a view to competing where few others could. The limited use/limited access concept is reassuring to parents, uncertain of when to buy their child's first phone.

The inter-changeable bezels allow for quick and easy upgrades from 4 key to 12 key and offer diverse market penetration for Disney. If the user gets bored with one graphic there are many others to chose from!

We added a website so that parents could add their child's phone into a profile and manage the phonebook by making changes on the website and sending these straight to the phone. In addition we also enabled tracking via GSM for complete peace of mind.